Adding captions increased watch time by 25%. - Robert Cifarelli, Communications Manager, A&W Canada
Reach more of your audience by making your content viewable for all audiences including those with disabilities or speak another language.
By captioning your videos you can potentially increase the organic ranking of your videos on YouTube.
Get more bang for buck on every dollar you spend on paid views. Internal research by Facebook has shown that videos with captions are viewd an average of 12% longer.